Brand Image Establishment
Brand image is a highly valuable asset of the company. Customer brand experience determines the brand image. Hence, it is important to get an accurate picture of customers' perceptions, feelings, and underlying reasons.
Aristo utilizes comprehensive assessment research tools and methodologies to uncover customer perception of brands. The results can lead to meaningful outcomes – reveals key gaps, strengths, and weaknesses, unfulfilled yet desirable of brands attributes, etc. Our clients have a clear focus and a brand roadmap to position their brand positively in customers' minds.
Marketing Strategy Development
Aristo supports our clients to formulate effective marketing strategies with practical and realistic research insights
We can cover competitive analysis, pricing optimization, distribution channels mix, marketing communications, and brand positioning, etc.
Our tailored made offer will bring more focus to the business, streamlining product development and identify differentiating opportunities.
Tracking Consumer Behavior
The key purpose of consumer behavior is understanding the decision-making process and the key drivers of choices. Decisions are often driven by habits and rational & emotional factors.
Through research, Aristo can interpret and map out the customer's path to purchase - outlining key triggers, drivers and barriers to enable our clients to position their products and services favorably e.g. right time, place, packaging, and price to impact sales.
Big Data Analysis and Management
Aristo supports the organization, administration, and governance of large volumes of both structured and unstructured data for our clients.
It is to ensure a high level of data quality and accessibility for business intelligence and big data analytics applications.
We prepare big data management strategies to help our clients contend with fast-growing pools of data. Effective big data analysis & management help our clients locate valuable information from a variety of sources, including call detail records, system logs, member data, sales records, and social media sites.