Each client is different – we are committed to listening to our client's needs and applying our knowledge and expertise to solve business issues.
Our services go beyond data delivery – we provide in-depth market research consultancy with relevant bespoke IT support to create an integrated full-fledged solution to get the best outcome from their investment.
Aristo's expertise covers a variety of areas in both private and public sectors such as Food & Beverage, Fast Moving Consumer Goods (FMCG), Pharmaceuticals, Personal Care, Government Services, Mass Media, Banking & Finance, Entertainment, and Transportation.
Banking & Finance
Financial services are facing new challenges from major disrupters. These forces include – regulatory changes, shifting customer expectations, demand for technology, etc.
Through proven research methodologies, Aristo can help our clients collect valuable statistics on customer behavior, competitors' insights and changes in the financial ecosystem. This helps with formulating marketing strategies to drive sales or strengthen customer loyalty.
Fashion & Beauty
Economic growth in Asia has boosted consumer demand for fashion & beauty products. However, unlocking this potential requires a real understanding of the cultural complexity in a region that is also rapidly changing.
Aristo's technology-led research methodologies to help our clients understand the region inside-out and guide them through changing consumer needs. We are skilled in conducting studies on product evaluation & testing, purchase selection & intent, etc. to support a successful market entry or market share growth.
Food & Beverage
Globalization, innovation, and technology are disrupting the food & beverage sectors across Asia. Online retail has changed the way consumers shop, while innovation has enabled brands to win market share. Wellbeing is another key force changing consumer habits and driving consumer demand for healthy alternatives.
We are skilled in conducting qualitative and quantitative studies, e.g. advertising tests, brand usage & attitude tracking, etc. to provide greater market visibility and support practical decision making.
Digitization, affluence and education are changing the dynamics of the health care industry. The aging population and well-educated consumers are driving high demand for health care products and services.
Aristo staffs are sector specialists and have a proven track record working on a number of both large and smaller scale health care research studies e.g. uncovering new health trends, cultural nuances on traditional therapies vs. western medicine, etc.
Media fragmentation increases difficulty and costs to reach its target audiences. Unlike traditional channels, social media advertising requires care and attention. Without a proper understanding of consumer media consumption habits, a brand campaign may not achieve its full potential.
Aristo's expertise in media research enables us to develop a research program based on an all-round methodology to help our clients maximize their media ROI, formulate media and channel mix strategies.
To obtain information and opinions from the general public regarding the services provided by the Hong Kong government, Aristo provides customer satisfaction surveys, opinion surveys, tracking study through different research methodologies such as face to face interview, telephone interview, online survey, mystery shopper, focus group discussion and in-depth interview to collect insights for government.
The information collected is used as a reference for reviewing and improving their service and also to assist its future strategy development.
New innovations and creative ideas are vital elements for entertainment industry considering it will facilitate their future program development and development direction. Hotels, casinos & media are our major clients in this sector. Aristo can help to attain views of the users and identify areas for service and program improvement. For example, the reasons for choosing a particular hotel to stay or casino to play, watch a particular TV program, etc.
Personal care is an expanding, highly regionalized and increasingly diverse market, especially the skincare section.
Today's consumers want more, they want quality and they want it now. But opportunities are evident as well, driven by a growing middle class in the East, an aging population in the West.
Aristo helps the clients to understand the trend of ingredients & product category, how people rate the product creates trust and encourages spending, the in-store try-on experience, and online shopping experience.
Hong Kong has a highly developed and sophisticated transport network, encompassing both public and private transport. Over 90% of the daily journeys are on public transport, the highest rate in the world.
Aristo provides customer satisfaction surveys and tracking studies through different research methodologies to identify transportation issues. We combine data used to rank public and private transport systems to judge the cities by the availability, affordability, efficiency, convenience, and sustainability of our transport systems.